SMS costs ₹0.18-0.25. WhatsApp Business costs even more. TODY Chat — integrated directly with TACHY SCHOOL ERP — delivers fee reminders, attendance alerts and notices from just ₹0.05 per message.
Typical Indian school sends 60-80 SMS per student per year — fee reminders, attendance, exam, results, events. At ₹0.20 SMS that's ₹15 per student per year, ₹15,000 for a 1,000-student school per category, and easily ₹2L across all categories.
TODY Chat is TACHY's own delivery channel built on cost-efficient push + lightweight chat infrastructure. Same reliability. 4× cheaper. Same TACHY templates, same parent inbox.
| Channel | Per message | Best for |
|---|---|---|
| TODY Chat | From ₹0.05 | High-volume routine alerts |
| Push notification (parent app) | Free | Parents with the TACHY app installed |
| SMS | ~₹0.18-0.25 | Critical fallback for offline parents |
| WhatsApp Business utility | ~₹0.35-0.55 | Rich attachments & 2-way chat |
| Free | Long-form receipts & circulars |
TACHY automatically picks the cheapest reliable channel per parent — and falls back to SMS only when needed. The result: same reach, fraction of the cost.
Demo includes a cost simulator for your school's volume.